Graphic Communication

Throughout this course there is a strong emphasis on the teaching of communication & contemporary image making skills whilst also developing underpinning research skills. You are encouraged to explore and experiment through a wide range of Art and Design media and techniques. You will be introduced to a variety of experiences exploring a range of graphic/ illustration based media, techniques and design including practical and digital approaches.

You will explore one or more of the following areas including illustration, packaging design, advertising, design for print, communication graphics, multimedia graphics whilst also developing drawing and painting skills and exploring a multimedia approach. Observational drawing and recording skills are very important to the world of a contemporary graphic designer/illustrator. This is a linear qualification, which means that students must complete all assessments at the end of the course.

This programme will encourage all students to develop the following skills:

Many students progress onto a BTEC Foundation Diploma in Art & Design, and then through to a variety of high profile BA (Hons) Art & Design degree courses including Graphic Communication, Visual Communication, Illustration, Animation, Surface Decoration, Media Studies, etc. Alternatively many students have progressed directly onto a variety of degree courses at Higher Education institutions, for a range of programmes including those listed above as well as Architecture, Art Therapy, etc.

Assessment

There is synoptic assessment in both components of the A Level that provide stretch and challenge opportunities for students as follows:

Component 1: Personal Investigation—60% of the A level

Component 2: Externally Set Assignment (ESA)—40% of the A level